As we know, search engine optimization is a dynamic landscape that is constantly changing depending on updates in search algorithms, queries and user search experience. Proper search strategy or link building is an integral part of SEO optimization. A well-designed link building will not only lead to improved search results, but will also drive live organic traffic to the site.
Outdoor optimization continues to evolve. In 2024, search engines are expected to be more strict about external link building. More involvement of artificial intelligence in building link building strategies is also expected. In this article, we'll look at trends and recommendations that will work in the coming years.
The use of artificial intelligence in linkbuilding
There will be a growing role of using artificial intelligence in linkbuilding in 2024. It allows you to automate jobs and free SEOs from routine work. Use artificial intelligence in external optimization for the following tasks:- Generating offer letters for potential donors.
- General tips on building a linkbuilding strategy.
- Assisting in the selection of potential donors.
- Identifying influential experts and authors to write articles and citations.
- Superficial analysis of competitors.
- Content generation for donor articles.
- Crowd-marketing. Selection of potential donors.
Involvement of special services for external optimization
- Yes, despite the development of artificial intelligence, it is very difficult to do without specialized services.
- This is especially true when it comes to selecting potential donors and researching the link mass of competitors.
- To select donors, we recommend Ahrefs first of all.
- And then, by priority - SERanking and Serpstat.
User Experience (UX) and their role in link building
- User Experience (UX) will remain an important factor in search engine optimization in 2024. Search engine algorithms are more sensitive and take into account how users interact with websites.
- UX takes into account design, usability, content usefulness, image loading speed, Key Web Metrics, adaptability to different devices, conversion rates, and other factors that affect a user's perception of a website.
- Improving user experience not only optimizes search performance, but also creates conditions for natural link building.
How does UX improvement affect link building?
Let's look at the main factors of such improvement. Thanks to them, users and resources will be naturally stimulated to place a link to your site and build link mass.- Quality content. Quality, relevant and useful content with a convenient structure and hierarchy.
- Branding content, including pictures, is also recommended. As an example, branding the main picture in the header of the article highlights the topic itself and reminds you what site it is located on.
- Easy navigation. It should be intuitive and help the user to easily find the information he needs. And also conveniently moved around the site, both from a computer and from mobile devices.
- Adaptive design for mobile devices. The layout and design of sites should be correctly displayed both on a desktop computer and on a smartphone. Regularly check the convenience of mobile devices with the help of special services.
- Interactive elements. Use interactive elements that will be useful for users and encourage them to share. These are infographics, widgets, calculators and so on.
Social media and link building strategy
Let's review the main talking points on the usefulness of social media for linkbuilding:
- Social media signals. Natural swearing, reposts and comments are signals to search engines about the relevance and popularity of content.
- Brand Recognition. social media activity increases brand awareness and promotes natural link building.Networks drive live traffic to the site and helps build backlinks.
How to use social media to build quality linkbuilding?
- Optimized and up-to-date profile. Regularly update your profile with information about the brand whose site you are promoting.
- Update your content on a regular basis. The user should be incentivized to interact with it and post links.
- Keep your groups active. This will attract more attention and profile traffic.
- Use hashtags. Help to find relevant content by using hashtags.
- Monitoring and analyzing. Use them to monitor the effectiveness of the strategy application.
Remember that engagement, unique and relevant content and audience interaction are important in this field.
Using Telegram channels
Work and act in a similar way to social media.
Bilding 2024 link recommendations for young sites
To build the link mass of a young site, observe the following recommendations.
- Run the promoted site on thematic directories. This will increase visibility in the search engine and accelerate indexing when updating content. But, of course, we get additional natural links, which will improve search results.
- Gest posts and their effectiveness for young sites. Guest posts from reputable experts and influencers increase a site's authority in their field. Placing links in authoritative sources has a positive effect on search engine rankings.
- Posts on forums. This recommendation can be attributed to both new and old sites. Leave posts on forums where there is manual moderation from live moderators. This can include Reddit and Quora. Also post both from yourself and reputable authors on forums with the "old guard". Those who still love forums.
Analyzing and evaluating the effectiveness of a link strategy
What are the metrics to evaluate the effectiveness of the strategy:
- Number and quality of backlinks. Evaluate the number and quality of incoming links to the promoted resource.
- The ratio of incoming dofollow and outgoing dofollow links.
- Dynamics of positions in search engines.
- Traffic.Track the dynamics of both organic traffic and traffic from the donors themselves.
Services to monitor linkbuilding
Google Analytics tracks traffic, conversions, and visitor actions.
Ahrefs, SEMrush, Moz, Serpstat provide data on the number and quality of backlinks, site ranking and other indicators.
Thanks to third-party analytics services, we can see how building link mass has a positive impact on organic traffic growth.
If the number of donor domains grows by 12.30%, there is an increase in organic traffic by 24.50%.
But, of course, this is the result of complex work and seasonal factors.
Conclusions
The role of linkbuilding will be stronger in 2024 than in 2023.
Natural and quality link mass is one of the factors based on which Google forms its opinion of content from an E-E-A-T perspective.
Follow these guidelines:
- Regularly monitor the quality of your link mass and clean it up. Approximately once every 3 months.
- Remember that in 2024, E-E-A-T content will be the head of everything. With quality content, your link mass will grow naturally or users will want to exchange links with you.
- Look for a reason to discuss on themed forums with manual moderation.
- Automate linkbuilding processes. Use artificial intelligence to automate mass building.Also keep in mind special services like Ahrefs and others.
- Telegram feeds. Do the same with profile telegram channels.
- Social media and influencers: Social media engagement, guest blogging and influencer collaboration are gaining importance in getting backlinks from authority sites.
- Analyze your link building performance on a regular basis.
- Keep an eye on search engine algorithm updates and changes in rendition rates. This will give a clue to changes in link building strategy. Be flexible and adaptive.
- Do not be afraid of experimentation and innovation.